Karlee Goodwin is a senior art director, designer and digital media enthusiast living in Birmingham, Michigan.
Karlee Goodwin is a senior art director, designer and digital media enthusiast living in Birmingham, Michigan.
Art Director for the launch of the all-new used car program for GM.
How To Videos
Art Directed the four How-to-Videos for CarBravo that explain the ins and outs of the program. The videos’ purpose is to provide hard-hitting information that is easy to digest on CarBravo key benefits. These exist on all key CarBravo platforms including site and social.
Collaborated with our production team, Hudson to determine animation, style and functionality.
Positioned as the lead art director for the Cadillac division of GM’sMy Rewards loyalty program, the first of its kind in the automotive industry.
Responsible for designing and creating email, OLA, social, print media and site work for Chevy, Buick, GMC, Cadillac and Cross Division that has greatly increased engagement to the program.
Effectively leading creative strategy and design production for all digital media and TV for the all-new 2.0 My GM Rewards 2022 program.
Our team had the opportunity to concept and execute Dealer TV videos for the all-new My GM Rewards Program and My GM Rewards Card. These spots will be on display in all GM dealerships. It was an incredible experience to Art Direct and work with the Lost Boys production team and our amazing directors, the Deka Brothers, to create these divisionalized videos.
After many tough weekends and long nights, 3 teams went into testing and 1 team prevailed… This was our take on a new concept for the My GM Rewards 2.0.
For this campaign, we wanted to celebrate our members by creating a special experience where they can enter a personal photo and story about their vehicle for a chance to become the grand prize winner. We hope that through email blasts, social posts and a seamless web experience that this campaign will increase enrollee numbers and increase site traffic, as well as bring some humanity and fun to the My GM Rewards program.
Due to the impact of Covid-19, Buick had a Media budget cut. We took an opportunity to leverage CRM to reach owners with Brand messaging (Support and Services).
We developed weekly communications to reach owners with messaging that supports both the owners state of mind and the Buick Brand Pillars.
To celebrate 5 Million Members who joined My GM Rewards, we conceptualized, designed, and launched web based games through email to direct traffic to the GM Merchandise sites. These greatly boosted their sales and gave us some impressive positive metrics:
Average Daily Visitors +930% // Average daily orders: +350% // Average daily sales +5,282%
General Mills
A team of MRM creatives led the charge to win a BIG new business client: General Mills - Pillsbury, Annies, Old El Paso and :ratio. I worked to provide ground-up concept creation and creative execution to the support the team to victory.
Tyson Foods
After a stellar submission to Cannes Lions that turned the heads of the internal Tyson Foods team, my copywriter and I we’re assigned to create a detailed pitch to win some amazing DE&I efforts to offer the brand. We proposed some BIG ideas that the clients loved and are on our way to (hopefully) making these amazing ideas come to life in the near future.
Designed and produced creative OLA, email and social advertisements for a key CPG client, Walmart.
Responsible for quick turn around digital advertisements for well known CPG products while maintaining a thorough understanding of digital production specs and requirements.
International Women’s Day campaign for MRM.
Personal UI/UX design for Herman Miller.
During my time as an Art Director at Doner, I worked on Out of home work for Hollywood Casino, print and digital advertising for Armor Meats, and Print and Digital Advertising for Highmark Health.
As an Design intern at Plan B Chicago, I created print and digital marketing for Jerrdan.
Each piece uses a collection of images found within Life magazine, National Geographic and other publications in order to tell a story to the viewer.
