CaRBRAVO
Senior Art director Reporting for duty.
For the all-new used car program for GM, CarBravo. Creating award winning work for endless branding and offers.
a creative who’s AI Innovations will help your brand save on cost, and time.
This past year, I came up with a solution to make a completely new asset inventory for our CarBravo brand. With the help of Adobe, I created a custom model image agent, trained on the CarBravo brand energy and the old assets we acquired in 2018, to generate consistent stylized content to create assets more efficiently. This immediately blew our clients away, and created the foundation for an entire breath of work for the foreseeable future.
AI ILLUSTRATIONS
Let me turn your team into art.
BRAVOTACULAR TV
Stemming from a nugget I had of two beefed up dealership employees lifting stacks of documents in order to prep for the big sales event…Our Bravotacular TV spot was born. We had a blast art directing these spots and can’t wait to see them in the wild. Huge thanks David Bierman, Allison Forget, Corey Krause, Krystle Lilliestierna, and our producer Toni and the rest of the team for making it a reality.
Usedphoria TV
We wanted to take our customers and have them embody what it means to “Feel the Usedphoria” 4 people, 4 spots, tons of fun.
How To Videos
Art Directed the How-to-Videos for CarBravo that explain the ins and outs of the program. The videos’ purpose is to provide hard-hitting information that is easy to digest on CarBravo key benefits. These exist on all key CarBravo platforms including site and social.
Collaborated with our production team, Hudson to determine animation, style and functionality.